Vendor managed forecasting: A case study of small enterprise

Atul B. Borade, Satish Bansod


Enterprises use supply chain management practices for improving business or supply chain performance. It is observed that supply chain technologies like VMI are now becoming an integral part of enterprise’s strategy. Even small and medium enterprises can adopt this practice and improve the performance of supply chain. This paper discusses vendor managed forecasting with the help of case study. It shows how a small enterprise improves supply chain performance by using demand related information obtained from retailer. The results obtained in the study shows that vendor managed forecasting in supply chain reduces the demand variation and improves inventory management significantly.


supply chain management; demand forecasting; performance measures; vendor-managed inventory; small and medium enterprise

Full Text:



Licencia de Creative Commons 

This work is licensed under a Creative Commons Attribution 4.0 International License

Journal of Industrial Engineering and Management, 2008-2022

Online ISSN: 2013-0953; Print ISSN: 2013-8423; Online DL: B-28744-2008

Publisher: OmniaScience